MG Motor and Inter Emirates Motors launch flagship Abu Dhabi showroom, reinforcing growth strategy in the UAE
Amer Malas 
Inter Emirates Motors, the exclusive distributor of MG cars in the United Arab Emirates (UAE), has officially inaugurated its new flagship showroom in Abu Dhabi. The launch marks a significant milestone in the brand’s growth journey across the Emirates, offering an enhanced experience for both existing and new customers in the capital. As the most privileged MG showroom in the country, located in the UAE’s capital city, this site represents the pinnacle of the brand’s retail presence in the region.
Located in Rawdhat, Abu Dhabi, opposite the Sheikh Zayed Grand Mosque, the state-of-the-art showroom spans approximately 2,000 sqm and boasts the capacity to showcase 22 of MG’s latest models. The facility features a dedicated Electric Vehicle (EV) zone, highlighting MG’s commitment to sustainable mobility, and a service reception that accommodates both brand-new and pre-owned MG vehicles. Every element of the facility has been tailored to ensure that each visitor receives a unique, personalised experience, supported by best-in-class customer care.
This inauguration is the latest in a wider expansion strategy for the brand across the UAE. MG and IEM will launch a 3S facility in Abu Dhabi’s Musaffah district in Q3 2025, followed by the opening of a new showroom in Sharjah during the same quarter. Additionally, MG is preparing to unveil another mega 3S facility in Dubai on Sheikh Zayed Road in Q1 2026, further strengthening its national footprint.
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Hani Joudi 
