Toyota unveiled the much-anticipated Century SUV in Japan, a luxurious offering that will be produced in limited numbers alongside the Century sedan. The new flagship SUV comes with a plug-in hybrid powertrain, a four-seater cabin, and a 5,205 mm (204.9 inches) long body sending Rolls-Royce vibes.
According to Toyota, the market for chauffeur-driven cars has evolved in recent years, with passengers seeking to “utilize” their time on the road more effectively by resting or participating in online meetings. This is why the company decided to develop a new model, adopting the SUV stance as a Japanese alternative to the likes of the Rolls-Royce Cullinan and the Bentley Bentayga.
The new model is simply called Century, with the phoenix emblem replacing all Toyota badges. The profile is inspired by Rolls-Royce, featuring a similar chrome-infused greenhouse and a dropping character line. On the other hand, the nearly-split LED headlights and taillights are reminiscent of Genesis. The exterior is available in 7 different shades, with 5 of them getting a bi-tone treatment. According to Toyota, the bodywork has a “mirror finish” achieved from “meticulous polishing” of the painted surfaces.


