Amer Malas 
Audi Qatar has officially announced its presence in Doha at the
city’s famous “home of design” venue, M7 in Msheireb, by opening its “House of Progress” brand space.
As part of Audi’s presence at M7, the brand with the four rings will be opening doors to an immersive
experience straight from Audi’s global design centre aimed at delivering Audi’s vision for a better, more
sustainable future through conversations about progress, digitalization, leadership and design, featuring
notable local personalities.
Audi’s M7 presence showcases the brand’s commitment to Qatar’s art and design movements and its
support of the country’s talent. Another example of a like-minded collaboration across the region which
aligns with Audi’s overall brand trajectory of a human-centric re-definition of what mobility of the future will
be like, through progressive conversations with prominent local thought leaders.
Maha Al Sulaiti, M7 director: “We’re excited to host Middle East’s first Audi’s House of Progress at M7, a
part of a progressive brand collaboration whose vision and direction very closely matches not only M7’s
own, but is aligned with the overall country vision of Qatar. Showcase of local creative excellence is what
M7 is designed for, and to have an enabler in achieving our vision in a partner like Audi is a very proud
moment for us at M7.”
Carsten Bender, Managing Director of Audi Middle East commented: “Audi’s M7 collaboration and
House of Progress activation in Qatar demonstrates its commitment to consistently keeping the Middle
East in mind when it comes to key conversations regarding the brand’s future plans.”
About the Author
Hani Joudi 
