Powered by Technology, Born to Rise! Chery Stands Alongside Athletes from Multiple Nations at the Pinnacle of the AYPG

The 2025 Asian Youth Para Games (AYPG) recently kicked off in Dubai. As the Official Partner of the national teams of Kazakhstan, Malaysia, Indonesia, and Iraq, Chery is dedicated to supporting their athletes throughout their journey. Grand send-off ceremonies have been held in Kazakhstan, Malaysia, and Indonesia. The slogan “With CHERY, Born to Rise” not only echoes the Games’ spirit, but also embodies a shared belief between Chery and the athletes — to fuel sporting dreams through technological innovation and to showcase the innovative strength and sense of responsibility of a leading Chinese automaker.

Rising Together with Technology as the Wing

Commenting on the event, Zaher Sabbagh, Director for Chery in the UAE, represented in the country by AW Rostamani Group, stated:
“Seeing athletes across multiple nations set off with determination and courage reminds us why Chery continues to invest in mobility that empowers people. Our commitment is rooted in supporting communities, uplifting ambition, and enabling moments where dreams move forward. In the UAE, together with AW Rostamani Group, we are proud to echo this spirit and advance Chery’s vision of innovation, responsibility, and progress.”

At the ceremony in Solo, Indonesia, Zeng Shuo, President of Chery Indonesia, and distinguished guests including Senny Marbun, President of the Indonesian National Paralympic Committee, officiated over the proceedings. A convoy of 10 super hybrid models from the TIGGO family escorted the 120-member delegation – consisting of 89 athletes and 31 officials – to Adi Soemarmo International Airport.

At the departure ceremony in Astana, Kazakhstan, Olzhas Akpambetov, Vice Chairman of Kazakhstan’s National Paralympic Committee, expressed his gratitude for Chery’s support. Leveraging its performance, the champion model TIGGO7 flawlessly completed its escort mission. Departing from designated assembly points, the fleet safely accompanied the delegation to the airport—not only providing reliable transportation but also reflecting the deep-rooted friendship between China and Kazakhstan in cultural and sports exchanges.

In Kuala Lumpur, Malaysia, Chery organized a fleet of 26 PHEVs to escort athletes, coaches, and officials to the airport. At the ceremony, Men Lin Bo, Executive Vice President of Chery Malaysia, expressed his deep admiration and high praise for the athletes’ courage and remarkable sportsmanship. Additionally, beyond logistical support, Chery contributed a sponsorship of 29,000 Malaysian ringgit and introduced extra incentives for medal winners, demonstrating tangible support to motivate the competitors.

“Standing together is not merely a slogan but all-encompassing companionship – from logistical support to spiritual encouragement,” stated a senior Chery executive. As the official mobility partner, the Chery Group leverages its strength—validated by global five-star safety certifications for 55 models—to build a foundation of equitable protection. It continues to advance its green journey utilizing the award-winning CSH technology (honored as “Hybrid Hero”), and ensures comfortable travel with child- and pet-friendly certifications, bringing additional warmth and strength to the athletes’ journey.

Extreme Innovation: Two Arenas for One Pursuit of Excellence

Chery has long shown a keen interest in premier sporting events: from deep engagements in football, partnering with teams like Spain’s national team and Mexico’s Club Tigres; to passionate involvement in rugby, supporting events in Australia and South Africa’s Lions; and sustained commitment to niche events like Turkey’s sailing competitions and Chile’s Dakar Rally. Concurrently, Chery has continued to strengthen its cooperation with the Asian Paralympic Committee. It is clear that forging “premium partnerships” with elite sports has become a long-core brand strategy for Chery.

This enduring dedication to global sports ensures Chery’s brand remains visible on fields that embody courage, equality, and perseverance. The connection between elite sports and technological innovation is profound: just as athletes on the field strive for faster, stronger performances through struggles, Chery pushes boundaries on the technological front. Starting from a modest “small thatched cottage” on Wuhu’s shores, Chery has grown over 27 years into a Fortune Global 500 enterprise with over 18 million users and operations across 120 countries and regions, allowing the brand’s striving spirit to resonate deeply with the core of sport.

Chery commits substantial annual investment to R&D, operating over 300 labs and holding more than 43,000 patents. It has fully mastered core technologies like engines and intelligent connectivity. The Chery Super Hybrid (CSH) system achieves a globally leading thermal efficiency of 44.5%, a testament to its technical prowess. This spirit of “breaking limits” aligns with the athletes’ daily dedication and relentless effort, jointly narrating a story of growth “from ordinary to extraordinary.”

Planting Seeds: Chery’s Long-Term Vision

This support initiative vividly reflects Chery’s commitment to global ecological co-creation. Guided by the localization principle of “In somewhere, For somewhere, Be somewhere,” Chery has deeply rooted itself in these four nations for years. Through local production, R&D, and sales, it fosters employment and industrial chain development, becoming an integrated “corporate citizen.” In Indonesia, Chery actively participates in societal development; in Iraq, it continues child welfare and relief projects. Meanwhile in the UAE, Chery, together with its official distributor AW Rostamani Group, constantly strengthens its presence through innovation-driven customer initiatives and community-support programs, further reinforcing its role as a trusted mobility partner in the region.

This long-term vision defines Chery’s development. The company has been listed on Forbes China’s “Sustainable Development Industrial Enterprises” ranking, and launched the “Cherish the Nature” global project with the International Union for Conservation of Nature (IUCN), and has also donated $6 million to UNICEF, mobilizing global efforts for ESG through events like charity rides. Substantial annual R&D investment and ongoing public welfare initiatives underscore Chery’s sustainable vision of “technology for good, responsibility in action.”

From spiritual resonance to technological empowerment and ecological integration, Chery champions sporting dreams across multiple dimensions. As the Dubai Games is approaching, athletes from the four nations embark with faith and courage. Chery will continue to provide reliable products and steadfast companionship, witnessing every determined effort and shining moment, breaking boundaries and reaching new heights alongside the athletes, writing a brilliant chapter of “Born to Rise.”