Hani Joudi 
BMW Group Middle East has appointed Citadel Premium Motors as the official importer for BMW and MINI in Syria, reinforcing its long-term commitment to building a strong, sustainable and long-term presence in the market.
The partnership combines local expertise with BMW Group standards to deliver premium sales and after-sales experiences, while developing local talent, strengthening capabilities and supporting knowledge transfer.
This marks a new chapter for both brands in Syria, with a vision that extends beyond the introduction of vehicles to building a sustainable premium automotive ecosystem in the country.
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