Today, the new-premium intelligent auto brand, smart announced further expansion of its Middle Eastern business by partnering with T. Gargour & Fils Group to introduce the new generation of smart product portfolios to markets including Lebanon and Jordan. Recently, the smart #1 and #3 have been launched in Lebanon and are set to debut in Jordan. Currently, smart’s global business network has now extended to 34 countries and regions.

Ms. Mandy Zhang, Global CMO of smart, said, “In 2025, the renewed smart brand embarks on its second 5-year journey. As a global brand, we’re accelerating operations. Our collaboration with TGF Group underscores our dedication to expanding in emerging Middle Eastern markets. TGF Group, with its rich experience in operating premium automotive brands and a highly reputed, seasoned team, is a strategic partner. We are confident that this partnership will further enhance smart’s global brand image and deliver exceptional brand, product, and service experiences to more customers.”
Driven by rising environmental awareness, supportive policies, and continuous technological advancements, the new energy vehicle market in the Middle East, particularly in Lebanon and Jordan, is witnessing rapid growth. This trend speeds up the region’s transition to green mobility and presents new opportunities for smart.
As a nearly century-old trading and automotive distribution group in the region, TGF Group has been appointed the exclusive distributor of Mercedes-Benz in Lebanon and Jordan since 1954.

