
The inaugural DSF Auto Season, held as part of Dubai Shopping Festival’s (DSF) 30th-anniversary celebrations, has concluded with resounding success, uniting the city in a dynamic celebration of automotive excellence and community spirit. Marking a new milestone in the city’s calendar of world-class events, the groundbreaking initiative brought the city to life from 1 to 12 January 2025 with 16 adrenaline-fueled activities, spectacular parades, and unique community pop-up events. The citywide celebration not only showcased cutting-edge innovations in the automotive world but also created unforgettable moments of connection and excitement for all who participated, setting a new benchmark for large-scale citywide events.