
Hyundai Motor Group (the Group) today held its annual New Year’s Address, with Executive Chair Euisun Chung outlining the Group’s focus for 2025: overcoming challenges through a commitment to innovation, embracing change, and further strengthening teamwork.
Held at Hyundai Motorstudio Goyang, near Seoul, this year’s event adopted a new format to drive in-depth dialogue among attendees, discussing the global business environment for the year ahead and the Group’s strategic direction.
Hyundai Motor Group Executive Chair Euisun Chung, Group Vice Chair Jaehoon Chang, Hyundai Motor President CEO José Muñoz, Presidents Sung Kim and Changhyeon Song, Kia President and CEO Ho Sung Song, Hyundai Glovis CEO Kyoo Bok Lee, Hyundai Capital CEO Jung Hyung-jin and Hyundai Engineering & Construction Vice President and CEO Hanwoo Lee all took questions from the audience of more than 200 employees, plus many more watching globally on the Group’s livestream.
Executive Chair Chung began by thanking Hyundai Motor Group employees around the world. “We achieved a lot last year,” he said. “These achievements were the result of your tireless efforts to deliver the quality, trust and experience our customers expect. I extend my deepest gratitude to you all.”
He continued by emphasizing the importance of facing both internal and external challenges over the year ahead, as well as the potential for global growth across the Group’s operations by overcoming adversity through its commitment to innovation, further strengthening teamwork, and a proactive approach to creating future opportunities.
“Innovation is in Hyundai Motor Group’s DNA. If we continue to embrace change and pursue innovation, we can overcome any test or difficulty we may face,” said Executive Chair Chung.
With geopolitical uncertainties, shifts in the global economy, evolving consumer preferences, technological evolution in the mobility industry, emerging competitors, and the accelerating pace of innovation, 2025 will be a year of complex global dynamics.
Executive Chair Chung also reinforced Hyundai Motor Group’s resilience and its ability to further strengthen its position as a global mobility leader by looking for opportunities in every challenge.
“There is no need to be intimidated by uncertainties ahead. Without challenges, we risk becoming complacent, which presents a bigger danger. We cannot assume success in 2025 simply because of our strong performance last year. But we should also not be pessimistic as a defensive mindset can stifle innovation. Challenges can sharpen awareness and drive action – Hyundai Motor Group has successfully navigated challenges in the past and emerged stronger. We will do the same again.”
Addressing challenges and creating opportunities
Executive Chair Chung categorized two types of challenges the Group is facing – ‘predictable’ and ‘unexpected’ – and outlined strategies for overcoming both.