Hyundai Middle East and Africa launches the all-electric IONIQ range and reveals sustainable future plans

Hyundai Motor Middle East and Africa Headquarters announced its plans for sustainability and electric mobility, through a media event characterized by being held in a “Net Zero” venue which is the SEE Institute in the Sustainable City in Dubai, in the presence of large media audience from several countries from the Middle East and Africa.

During the event, HMC presented the future of electric mobility vision of the company, through the IONIQ sub brand, which represents the Hyundai electric car range.

Showcased during the event, were the battery electric vehicles IONIQ 5 and IONIQ 6 models, both were unveiled for the first time in the Middle east, both are considered among the most award-winning electric cars in the world.

On this occasion, Bryan Park, Head of Hyundai Motor Company Middle East and Africa Headquarters, said: “Progress for humanity is the message guiding Hyundai Motor Company’s future vision, through the electric IONIQ lineup, where we develop pioneering technologies to achieve sustainability within a framework of humanity. Today, we are proud to launch our sustainable strategy and our confident direction towards electric mobility, which is consistent with aspirations & the ambitious plans of countries in the Middle East region to begin the process of transition towards emissions-free mobility.”

“At the threshold of a new era in automotive excellence, Hyundai UAE is proud to take its place among the leaders of the electric revolution electric revolution with the launch of this all-electric range. Our commitment to sustainability is deeply ingrained in our ethos, and with the IONIQ series, we are delivering on our promise of providing the UAE with transportation that is environmentally friendly, innovative, and efficient.” stated Suliman AlZaben, Director of Hyundai UAE.

The event included a driving experience for media guests, during which they were able to drive fully electric IONIQ 5 and IONIQ 6 cars.

The All New IONIQ 5

Design & Sustainability

IONIQ 5’s progressive design language drew inspiration from Hyundai’s ‘45’ EV concept, which debuted at 2019 International Motor Show Germany. Guided by Hyundai’s ‘Sensuous Sportiness’ design identity, ‘45’ featured a monocoque-style body and a futuristic interior designed for electrification and autonomous technologies.

IONIQ 5 follows suit but goes one step further, offering a bridge to the future of electric mobility that is technologically advanced, eco-friendly and plugged into today’s customers’ needs.

Exterior featuring unique proportions and the longest wheelbase in the segment

IONIQ 5’s unique exterior design is characterised by clean and sharp lines, creating a sleek and sophisticated look. The BEV’s precisely modelled surfaces and shapes give it an angular, almost geometric appearance. In addition, Hyundai’s designers integrated cutting-edge Parametric Pixel lights on the front and rear. This unique design element signifies Hyundai’s intent to fundamentally reinvent electric mobility with an EV-specific design that will carry over to future IONIQ models.

IONIQ 5’s crossover body type achieves unique proportions and short overhangs due to its elongated wheelbase. Measuring 4,635-mm long, 1,890-mm wide and 1,605-mm tall on a 3,000-mm wheelbase, IONIQ 5 offers D-segment-like space in a midsize CUV.

Spacious, customizable interior is a home away from home

IONIQ 5 sets itself apart from other midsize CUVs, especially those with internal combustion engines and conventional steer-by-wire systems, because the E-GMP enables a flat floor where the model’s batteries are stored, allowing for innovative interior design and extra legroom.

IONIQ 5’s 3,000-mm wheelbase, offers spaciousness of a large passenger car in a midsize CUV. The long wheelbase allowed Hyundai designers to apply a ‘Living Space’ theme to the interior, rather than a conventional car design theme.