Peugeot is expanding its compact lineup with the 408, a four-door fastback with an array of features and a price that puts it near premium models.
With SUV/crossover touches such as a higher stance and black plastic wheel arches, the 408 joins recently launched fastback-style compacts including the DS 4, Citroen C4 X, and crossovers such as the Renault Arkana and Volkswagen Taigo.
Peugeot executives described the 408’s profile as “SUV inspired,” with a “feline” look accentuated with distinctive “cat ears” extensions atop either corner of the hatch that help smooth airflow over the rear window.
The 408 will be focused around two plug-in hybrids, with 180 or 225 hp, and CO2 emissions of 26 grams per km. Peugeot executives said at a recent test-drive event here, outside Barcelona, that they expected most buyers to opt for the plug-in hybrids. There will also be a 130-hp gasoline engine option and a full-electric variant toward the end of 2023 or early 2024.
The 408 is 4687 mm (184.5 inche) long, which Peugeot says places it “at the top of C (compact) segment.” In comparison, the 308 hatchback is 320 mm shorter, the 308 station wagon is 50 mm shorter, while the 508 midsize fastback is 53 mm longer. The 5008 SUV, which competes in the midsize segment, is 56 mm shorter.
Peugeot says the 408’s extended wheelbase of 2787 mm (about 110 mm longer than the 308 hatchback’s) contributes to smoother ride quality and passenger comfort. At the same time, it gives the 408 vastly more trunk space (536 liters; 471 liters for the plug-in hybrid variant) than the 308 (412 liters; 361 liters for the plug-in hybrid).
The 308 and 408 model are both underpinned by parent Stellantis’ EMP2 platform for compacts and midsize cars.
Prices for the 408 start at 37,350 euros for the 130-hp gasoline version, while the 180-hp plug-in hybrid starts at 45,450 euros and the 225-hp plug-in hybrid is 48,300 euros. The highest-trim hybrid models are slightly more than 50,000 euros. In comparison, the 308 starts at about 27,000 euros for gasoline models and about 39,000 for the 180-hp plug-in hybrid variant.
Peugeot CEO Linda Jackson says the 408 has no direct competitors in its segment, with the Citroen C4X — which uses Stellantis’ smaller CMP platform — selling at a much lower price and not offering plug-in hybrid derivatives, although a full-electric version will be available. The DS 4, in contrast, is marketed as a true premium compact.
She and other Peugeot executives said the 408 will be aimed at wealthier customers who want something different than an SUV. A majority of sales are expected to go to business customers.