Farizon, an electric truck brand owned by China’s Geely, seeks to expand beyond China with a light cargo van planned for Europe as early as 2024.
The brand’s first step in a global expansion plan will be to enter the European market with an all-electric version of a light cargo truck called the Super Van, Farizon CEO Fan Xianjun said.
Farizon aims to become one of Europe’s top three electric cargo van suppliers with the Super Van, Fan said. He did not disclose production or sales targets, nor detail investment plans.
“This product is designed to meet the demands of the European market,” Fan said.
Longer term, Farizon is also targeting sales growth in markets including Japan, South Korea, the Middle East, and Southeast Asia, where it has already begun selling vehicles, he said.
Most major European van makers already offer full-electric versions. The overall full-electric van market remains small, with about a 5 percent market share of the total van market. However, experts believe the sector is ideal for electrification, especially for fleets, because many vans travel a similar route each day and can be recharged overnight.
Hani Joudi 
