Company to help FIFA World Cup 2022 TM achieve its carbon neutral goal with a
passenger transportation fleet with 236 eco-friendly vehicles
In addition to HEV and BEV passenger vehicles and Elec City buses, Hyundai
Motor will provide onsite mobile EV chargers and roadside fleet services and
personnel
Hyundai Motor also continues to promote carbon neutrality for the World Cup and
football fans worldwide through its Goal of the Century campaign
– Hyundai Motor Company, an official sponsor of FIFA World Cup 2022
TM , today announced it will help the world’s biggest football tournament achieve its carbon neutral
goal by providing eco-friendly vehicles for 50 percent of the event’s passenger transportation. This
marks the first time in the history of the competition to have eco-friendly vehicles in the event fleet
at this scale.
Overall, Hyundai Motor will provide 616 fleet vehicles to FIFA World Cup 2022 TM . Of that fleet, there
will be 446 passenger vehicles, with just over half (226 units) being hybrid electric (HEV) and
battery electric (BEV) models. Hyundai will also provide 10 Elec City electric buses for use during
the event, which takes place in Qatar from November 20 to December 18.
“Hyundai Motor and FIFA share a strong commitment to make this year’s event a sustainable
success through the use of clean mobility,” said Jaehoon Chang, President and CEO of Hyundai
Motor Company. “By providing our eco-friendly hybrid and battery electric vehicles as ground
transportation, we expect to achieve our shared goal of making the World Cup in Qatar a win-win
for planet Earth and humanity.”
Charged up for a carbon-neutral World Cup
Hyundai Motor is preparing a dedicated organization and support system for stable EV operations.
It will provide Hyundai IONIQ 5, Sonata HEV, Tucson HEV and KONA HEV as well as Genesis
G80 EV and GV70 EV to transport FIFA VIPs and staff, and Elec City buses to transport members
of the media.
Hyundai Motor Company
Middle East and Africa
Headquarters
U-Bora Tower, Business Bay
Dubai, United Arab Emirates
T +971 4 365 8340 www.hyundai.com
In addition, the company will operate road-side charging services to discharged BEVs using the
innovative Vehicle-to-Load (V2L) function on two IONIQ 5 BEVs. FIFA will provide 100 kW-150 kW
EV chargers at the event’s parking facilities located in Doha, Qatar, to ensure the BEVs’
continuous operation.
Hyundai Motor will conduct real-time monitoring of the fleet vehicles for any breakage or accidents,
and provide prompt service response, such as emergency dispatch, troubleshooting and vehicle
inspection as needed.
The company is also utilizing a real-time vehicle control service to improve fleet service quality
management. By detecting any accident or vehicle breakage in real time, the system unifies all
processes from vehicle warehousing and emergency dispatch to vehicle repair and accident
response.
For seamless service throughout the entire competition period, a dedicated team from HMC
Headquarters Service, Sub-Middle East Regional Service and Sub-Middle East Regional Quality
Center will stand by at a Quality Situation Room in the FIFA parking facilities to assist with local
operation. The team will use Qatar dealership service infrastructure for vehicle repair as needed.
Starting in October, Hyundai Motor has conducted a training program about its HEVs and BEVs for
all drivers involved in the fleet operation.
Teaming up for sustainability
In addition to providing fleet vehicles, Hyundai Motor launched the Goal of the Century (GOTC)
World Cup campaign with the slogan ‘A United World for sustainability’ in April, visualizing carbon
neutrality for the World Cup and football fans worldwide.
As part of the campaign, Hyundai Motor created Team Century, a group of campaign ambassadors
with former England national football player Steven Gerrard as captain. Each member of Team
Century is setting goals for creating a sustainable future for the planet in their field of expertise.
All 11 members of Team Century were recently revealed to complete a single united team,
including Omani football legend Ali Al Habsi, Hyundai Motor’s global brand ambassador BTS,
Afghan refugee football player and Denmark UNESCO ambassador Nadia Nadim, American
fashion designer Jeremy Scott, Italian sculptor Lorenzo Quinn, documentary photographer Nicky
Woo and Boston Dynamics robot Spot.
In celebration, a special ‘Goal of the Century’ video featuring BTS and other Team Century
members will be screened in Piccadilly Circus in London starting today.