Following its launch at the end of 2021, the pinnacle of bespoke personalisation from
Bugatti – Sur Mesure – has produced three stunning new incarnations of the Chiron
hypercar.
The Chiron is the fastest, most powerful, and exclusive
production super sports car in the history of Bugatti. Arguably, each car is one-of-a-kind, built to
a level of customisation that reflects the character of its owner. But the Sur Mesure programme
takes that one step further to deliver an entirely unique automotive piece of art with every car.
Bugatti recently revealed three exclusive custom Chiron Sure Mesure finishes delivered to
customers in the UAE, two Chiron Super Sports and one Chiron Pur Sport. As the ultimate
Grand Tourer, the Chiron Super Sport is designed for effortless cross-continental journeys in
opulent luxury, while remaining perfectly composed at its top speed of 440 km/h thanks to its
unique longtail silhouette.
All three Chirons have custom paintwork, with the Chiron Pur Sport and one of the Super
Sports featuring the intricate hand painted ‘Vagues de Lumière’ effect. Meaning ‘waves of light’,
the base colour is painted with another shade to mimic how light naturally reflects off the
sweeping curves of the car. This takes weeks of work and the result is nothing short of
mesmerising.
The first of the two Super Sports recently arrived in the UAE has a California Blue base,
enveloped by light-sculpted lines in Arancia Mira, a vibrant orange hue., and is completed with
further fine details including Arancia Mira magnesium wheels and engine bay lettering. The
hyper-car’s horseshoe grill proudly features the number 38 at the owner’s request. The Arancia
Mira theme continues in the luxurious, leather-filled cabin.
The Pur Sport, which was ordered by another market and delivered to its owner in the UAE, has
a blue base too, but this time is overlaid in the Vagues de Lumière style with a lighter tone of
the same colour family, called Nocturne Blue. This also took weeks to get the stunning light-fall
look, which is more understated than the Pur Sport and invites a second glance (as any Bugatti
does) to really see if the effect is created by light or paint. To finish the exterior, each end plate
on the rear wing bears the French flag, and the number 9 is painted on the grille.
The third Chiron, another Super Sport, and the most recent arrival to the UAE, completes
Bugatti’s spectacular Sur Measure triumvirate. Featuring a Matt Blue Royal Carbon exterior, the
car is equipped with a special interior split design, having two-tone seats with the colours
reversed. The driver’s side is in Light Blue Sport with a Super Sport logo in the same colour,
and the passenger side is predominantly Beluga Black, with a decorated 1600 HP light blue
sport logo variation. Door panels are stitched with individualised sketches coloured in light blue
sport.
These are just three examples, but the Sur Measure programme allows customers to
personalise their new Bugatti in any way they want, providing them with the ability to let their
imagination run free and make their own unique vision of Bugatti a reality.
“Luxury can be an indication of how one thinks, feels, or expresses one’s emotions. As a result,
we are delighted to announce that the Sur Mesure feature is now available for our customers in
the UAE exclusively at Al Habtoor Motors. From colours that could be as simple as black and
white to a complex combination of orange and turquoise, each car is a representation of
individual style, taste and personality and inspires joy and confidence beyond mere monetary
value,” said Sultan Al Habtoor, President, Al Habtoor Motors.
Even before Sur Mesure, the now-famous Divo ‘Lady Bug’ came to epitomise the true extent to
which Bugatti is able to intricately customise its hyper-cars. A highly complex geometric-
dynamic algorithmic fading pattern was developed over 18 months for the Divo’s bodywork,
illustrating how Bugatti is continuing to push the boundaries in making customers’ visions
become reality.
As the exclusive distributor of Bugatti in the UAE, Al Habtoor Motors has been offering the Sur
Mesure programmme for its customers since 2021, with the aim of helping them create their
own personal vision of the ultimate hyper-car, finished to the highest of standards.