The announcement that Porsche and Audi want to lend their names to Formula One comes at a high point of popularity in the U.S. for the world’s most glamorous racing series.
Miami’s first-ever F1 Grand Prix took place on Sunday. Race-day ticket prices hit $1,342 on the secondary market, more than prices for the NBA finals, Stanley Cup, and World Series, according to the ticket-seller TickPick.
Luxury hotel, restaurant, and entertainment packages sold for as much as $110,000. More than 240,000 fans were expected to attend the sold-out event, with 82,500 surrounding the track in Hard Rock Stadium.
Hani Joudi 
