Gargash Group, one of the largest
distributors of luxury performance-oriented cars in the UAE, today
announced the opening of a new standalone Alfa Romeo showroom in Yas
Island, Abu Dhabi—in line with Gargash Group’s strategy to expand its
presence in the market and to meet the burgeoning demand for
automobiles in the region.
The opulent opening was marked by the unveiling of the new showroom
along with the launch of the world’s first Alfa Romeo Racing Academy.
To celebrate the momentous opening, distinguished guests in attendance
included Shehab Gargash, MD & Group CEO of Gargash Group, Jean-
Philippe Imparato, Global Brand CEO of Alfa Romeo, Saif Al Noaimi, CEO of
Abu Dhabi Motorsports Management and other senior members from the
Gargash and Alfa Romeo teams.
Joining the fervour of the opening were Valtteri Bottas and Zhou
Guanyu—renowned Formula One racing drivers for Alfa Romeo. The
showroom opening symbolizes a new chapter in the history of Alfa Romeo
and is illustrative of the Italian brand’s ongoing metamorphosis and radical
change built on its unique motoring history.
A true global Premium Brand, Alfa Romeo has appeal for both the most
enthusiastic Alfisti fans and anyone who loves life, in all its multiple facets,
and are always ready to take on new paths and new experiences.
At the event, guests were treated to a special Italian experience curated by
the Gargash team and were given a peek into Alfa Romeo’s rich heritage
and the world’s first Alfa Romeo Racing Academy.
Speaking at the opening, Shehab Gargash, said: "As Alfa Romeo’s official
partner in the UAE, we have worked hard over the years to build a robust
presence for the brand in the region. And we stand proud today
expressing our willingness to continue to grow our brand and business by
delivering yet another spectacular showroom and service center in Abu
He added: “At Gargash Group, we strive to create new spaces that can
deliver a vibrant and premium retail experience and with this new
opening, we’re keen to build on our reputation and serve a market that is
looking for great customer experience and high-quality automobiles.”
On the occasion, Jean-Philippe Imparto, Brand Chief Executive Officer of
Alfa Romeo, said: “Customers are at the centre of the Alfa Romeo universe.
We are here today in partnership with Gargash Group to mark the
beginning of our new chapter for Alfa Romeo in this key market.
Strategically located in the heart of Yas Island, our newest showroom and
Racing Academy are representative of this legendary brand’s DNA of
passion and performance. We look forward to continuing our fruitful
partnership as we build this iconic brand’s presence across the nation.”
Frano Šušnjara, Group Managing Director at Stellantis Middle East,
commented: “Our new endeavours in Abu Dhabi illustrate Stellantis’
unwavering commitment to the Alfa Romeo brand in the UAE and wider
region. Our success to date has been built on our longstanding
partnership with Gargash Group, which I have no doubts will continue to
grow even stronger in the years to come.”
Saif Al Noaimi, CEO of Abu Dhabi Motorsports Management, said: “What
more fitting venue to celebrate Alfa Romeo’s rich racing and automotive
heritage than the surrounds of Yas Marina Circuit – the Meeting Place of
Champions. As we look forward to the season finale of the 2022 Formula 1
calendar, we are delighted to be welcoming this innovative brand and its
proud motorsport history to Yas Island.”
Abu Dhabi Showroom
Covering approximately 3000 sq ft, the new Alfa Romeo showroom will
offer a full range of Alfa Romeo cars for sale, including the full complement
of models from the Giulia, Stelvio and the Quadrifoglio range.
Visitors can immerse themselves in the rich history of Alfa Romeo and
customers also have access to exclusive experiences, book test drives and
purchase branded accessories at the venue.
World’s First Alfa Romeo Racing Academy
Gargash Group in partnership with ADMM has unveiled the first-ever Alfa
Romeo Racing Academy in Abu Dhabi. Curated to give racing enthusiasts
a platform to nurture their interests and to be part of the world of racing,
the centre will offer guests the chance to take the Alfa Romeo Quadrifoglio
for a spin on the racetrack along with the opportunity to obtain a racing
Boasting a fierce beast under the hood, the 2.9L V6 bi-turbo engine and
510 BHP Horsepower designed to fit the epic twists and turns of the
Formula One track, will deliver a thrill like no other.