Nasser Bin Khaled Automobiles launches The All-New Mercedes-Benz S-Class in a Spellbinding Ceremony

  • The S-Class: Automotive luxury experienced in a completely new way

  • The event was held at Barahat Msheireb, and attended by VIP guests

Doha, Qatar, January 13,2021:  Nasser Bin Khaled Automobiles, the authorised general distributor of Mercedes-Benz in Qatar, launched the new 2021 Mercedes-Benz S-Classin a special event attended by HE Shiekh Nawaf Nasser Bin Khaled Al Thani, Chairman of NBK Group, HE Sheikh Faleh Bin Nawaf Al Thani, Managing Director- Auto, Nasser Bin Khaled Group,Mr. Ihab El-Feky, Director, Nasser Bin Khaled Auto, NBK Executive Management, guests, members of media, and social media influencers.

The captivating event was held at Al-Brahat at Msheireb Downtoen Doha, the smartest and most sustainable city district in thr region. The launch of the all-new S-Class is in line with the strategic plans of NBK in presenting the latest car models that meet the customers’ expectations in the luxury car segment.

HE Sheikh Faleh Bin Nawaf Al Thani, Managing Director- Auto, Nasser Bin Khaled Group said: “This special event marks the journey of success for both NBK Automobiles and Mercedes-Benz in Qatar. Our incredible partnership goes back to more than six decades, a relationship built on mutual trust and the two companies’ shared ethos. We are proud to be among the first dealers in the region to launch this new model – that is sure to meet the customers’ expectations and enhance Qatar’s position as one the leading markets for luxury cars. Our company was, and is still, one of the leading private sector companies that focused on supporting the development of Qatar and contributing to accomplishing the 2030 National Vision goals by concentrating on sustainability and comprehensive development in all aspects of the business.”


Mr. Ihab El-Feky, Director, Nasser Bin Khaled Automobiles stated: “We start a new year with the energy and the power to continue our successful growth and achievements in various business sectors. Today, despite the current challenges that the world is facing, NBK Automobiles continues to meet and exceed the expectations of our customers. Today, we unveil the all-new S-Class – always at the top of the class and one of the most awaited cars every year.”

“The S-Class is the world’s best-selling luxury sedan that represents innovation, safety, comfort, and quality with the latest generation as never before. This is where covetable luxury meets the most excellent possible safety and the highest level of comfort”, El-Feky added.

The S-Class stands for the fascination of Mercedes-Benz: legendary and traditional engineering expertise which defines the luxury segment in the automobile industry. The new S-Class can be experienced with all the senses – seeing, feeling, hearing and smelling – while offering numerous innovations in the areas of driver assistance, protection and interaction. Mercedes-Benz is shaping the next generation of individual mobility with innovations that place the focus on people. The new S-Class uses digitisation for a car that responds empathetically to the needs and wishes of its driver and passengers.

Modern luxury attains the next level in the interior of the S-Class. The designers have created a feel-good ambience with lounge character marked by elegance, high quality and lightness. The dashboard with its new architecture, modern surface design and ergonomic display arrangement is a highlight. But the feel-good aspect goes even deeper: with high ride quality and low noise levels as well as an extensive range of ENERGIZING Comfort programmes, the S-Class looks after the well-being of its passengers. They also stay fit thanks to the effective air filtering system, which signals its newly gained capability with the new name ENERGIZING Air Control[1].

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