PEUGEOT continues GCC revival with growth of sales leadership

  • PEUGEOT appoints Yury Duzhnikov as Head of Sales for Passenger Vehicles,
  • PEUGEOT to increase its focus on passenger vehicles and strengthen customer experience
  • Target for the brand to become a top player in the GCC LCV market


Middle East, –PEUGEOT is continuing its revival in the region with a sales management restructuring, refreshed models and updated targets to meet the growth in demand for the French automaker’s products and services.

As part of its efforts to bolster support for its retailers in the GCC, PEUGEOT has appointed Yury Duzhnikov as its new Head of Sales for PEUGEOT Passenger Vehicles in the GCC, while Hesham Amer will focus on the business-to-business channel as Head of Fleet and Light Commercial Vehicle (LCV) sales.

PEUGEOT has several exciting new models expected to debut in the region over the coming 12 months, including the compact SUV, the 2008 as well as the sporty 508 GT with 220hp output to get the thrill-seekers’ pulses racing. The automaker also continues to optimise its driver experience offering with features such as i-Cockpit. This system immerses customers into a digital world through a customisable and configurable head-up digital display, compact steering wheel with integrated controls and an electric automatic gearbox.

Rakesh Nair, Managing Director at Groupe PSA in the GCC, commented: “As PEUGEOT continues its growth in the region, our main focus is to ensure we meet the ever-changing demands of our customers. With these appointments and a refreshed SUV line-up in 2021, PEUGEOT can now focus on passenger vehicles, along with the entire showroom experience. We also hope to build on the success of our LCV range in 2019, becoming one of the top  performers in the region. I am confident that both Yury and Hesham can help to expand our footprint focusing on separate retail and fleet segments of the businessas the industry begins to emerge from the current crisis.”

Yury Duzhnikov joins PEUGEOT with 10 years of automotive experience and will lead the retail channel, ensuring adherence to PEUGEOT’s Standards of Sales and Customer Relationship Management, salesman efficiency and outlet throughput management.

Having launched several new models in 2019, including the PEUGEOT 508 fastback and all-new Partner, Peugeot’s comeback in the region is in line with its vision of becoming a global carmaker at the leading edge of efficiency and a benchmark supplier of mobility services.

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