Stylish, award-winning hatchback set to debut in the GCC later in the year
The New PEUGEOT 208 was named the 2020 Car of the Year last week in Geneva by a panel of judges made up of 60 European automotive journalists. The jury appreciated the engine range, bold design and technology of the New PEUGEOT 208. Already a best-seller, it is also the first PEUGEOT “2 series” to be awarded this most prestigious prize. Furthermore, the new PEUGEOT 208 is the sixth PEUGEOT to be named “Car of the Year”.
Car of the Year 2020, the new PEUGEOT 208 rewrites the book in the B segment. Its exterior design embodies the DNA of the Brand with the 3-claw LED front headlights. The carved wheel arches and rear wings are a nod to the ‘Sacred number’. The PEUGEOT i-Cockpit ® (head-up display, compact steering wheel and touchscreen) innovates with a 3D digital cluster, which is not only aesthetic but also improves safety.
The COTY 2020 rewards a Bestseller. Nearly 110,000 customers have ordered the new PEUGEOT 208 since its launch in Europe in October. 15% of the mix are electric versions. In France, the New PEUGEOT 208 leads the registration rankings of the PC market at the end of February 2020.
“I am particularly proud that the New PEUGEOT 208 has just won the 2020 Car of the Year prize. This trophy underlines the excellence of the work and great commitment of all the teams of the Brand and the Groupe PSA. It’s the first time that a PEUGEOT 2-series has triumphed! By the way, three PEUGEOT Cars of the Year are currently on road with the 3008 and the 308 alongside the new 208,” Jean-Philippe Imparato, PEUGEOT Brand CEO.
Rakesh Nair, Managing Director for PEUGEOT in the GCC commented: “This prestigious award further underlines the amazing comeback PEUGEOT has made in recent years. The quality of our product line-up – the design, the technology and the reliability – has been proven time and again and we are excited to be bringing the new PEUGEOT 208 to the region later in 2020.”
PEUGEOT enters the “top 3” of the brands with the most awards in the Car of the Year history with six trophies. The New PEUGEOT 208 named Car of the Year 2020, follows the SUV 3008 in 2017, the compact hatch 308 in 2014, the 307 in 2002, the 405 in 1988 and the 504 in 1969. This prestigious trophy joins the twelve other international awards the New PEUGEOT 208 has already won.
The Car of the Year award is the most coveted. The panel of judges comprises 60 automotive expert journalists from 23 European countries. Founded in 1964, the award is the longest-running and most renowned European prize. The winner is announced every year at the Geneva International Motor Show.
The new PEUGOT 208 is due to arrive in the GCC in the second half of 2020.