Gargash Enterprises and Mercedes-Benz launch the most advanced automotive customer service centre in the region.

 The first facility in the region to be based on the new Mercedes-Benz customer experience concept, providing outstanding customer service through innovations in customer interaction and digital experiences.

  • The facility has been designed with sustainability in mind, with features including solar panels, filtered drinking water, and zero plastic use.
  • This is the latest in a string of milestones in the Gargash strategy to invest in Mercedes-Benz and deliver new heights of customer excellence.


DUBAI – On January 23, 2020, Gargash Enterprises (Gargash) and Mercedes-Benz open the doors to the region’s first state-of-the-art service and bodyshop facility in Al Quoz, Dubai. The inauguration ceremony was attended by Mr. Samir Gargash, Chairman of Gargash Group, Matthias Luehrs, Head of Region Overseas Mercedes-Benz Cars, and Thomas Klein, President & CEO of Mercedes-Benz Cars Middle East.

Based on the latest Mercedes-Benz customer experience concept, the facility reimagines and revolutionizes the speed and level of quality of customer experience, marking a major milestone in the transition from conventional workshops to the future of automotive customer service.

With 75 parallel work-bays and a dedicated service team of 113 factory-certified experts specialized in Mercedes-Benz, AMG, and Maybach vehicles, speed and quality of service rank highly as benefits to customers.Digital innovations including optical recognition and tracking of number plates through the service process provide a new level of personalization and transparency.

Other highlights include meeting spaces, the choice of semi-private and private consulting areas, and the ability to explore and enjoy the Mercedes-Benz lifestyle accessories boutique and coffee shop.

Easily identifiable by its illuminated revolving Silver Star, the service centre is centrally located in Al Quoz with over 500 parking bays to provide easy and hassle-free access.

“The new Mercedes-Benz Service Centre in Al Quoz marks another milestone in the long-lasting partnership between Gargash Enterprises and Mercedes-Benz and offers our highly esteemed customers an outstanding service experience with innovative and future-oriented facilities”, said Matthias Luehrs, Head of Region Overseas Mercedes-Benz Cars.

“The future of customer excellence is officially here. The first-of-its-kind service centre allows us to address radical changes which have emerged from the digital revolution and meet the evolving needs and expectations of our customers,” said Ivo Kapitzki, General Manager Mercedes-Benz Passenger Cars, Gargash.

Sustainability is another key consideration of the new facility, with features such as solar panels, filtered drinking water, and elimination of plastics leading to a significantly reduced carbon footprint.The advanced solar panel array can produce almost a Megawatt, allowing the facility to be completely energy self-sufficient, and even feed power back into Dubai’s electricity grid.

For Gargash, the opening of the service centre is part of a broader strategy that includes investments in digital transformation, operational efficiency, and customer excellence. One recent investment was the Vehicle Preparation Centre operating in Jebel Ali, a strategically located 35,775 square meter facility to safely store and speed up the processing of up to 2,000 vehicles.

“This investment reaffirms the values and commitment of Gargash to elevate customer experiences and serve the people and the community with advanced and sustainable solutions,” said Mr. Samir Gargash, Chairman of Gargash Group.

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