TAG Heuer is proud to announce the renewal of its partnership with
the Aston Martin Red Bull Racing Formula 1 Team
La Chaux-de-Fonds, Switzerland, December 5th 2018– Stéphane Bianchi, CEO of TAG Heuer and President of the LVMH Watch Division, and Christian Horner, Team Principal of Red Bull Racing, are proud to announce that TAG Heuer is renewing its engagement as the Official Timekeeper, Official Watch, and Team Performance Partner of Red Bull Racing for an additional three years.
“No one better than Aston Martin Red Bull Racing with its young and exciting team, its unconventional approach to Formula 1, and its amazing experiences and track records on the circuits illustrate better our motto #DontCrackUnderPressure” said Stéphane Bianchi. “It was evident to me that the incredible link between TAG Heuer and Formula 1 had to continue through this partnership”
Christian Horner added: “We are delighted to confirm the extension of our partnership with TAG Heuer. Over the past three seasons the TAG Heuer name has become deeply linked with the Team’s efforts, through its branding of our power units, and also via the company’s exceptional global visibility. The TAG Heuer name has outstanding heritage in Formula 1, stretching back to the golden age of grand prix racing, and we are proud to play a part in that continuing story. I believe that Aston Martin Red Bull Racing and TAG Heuer are united in a common goal – a relentless pursuit of precision and perfection – and I am looking forward to continuing that quest in the years to come”.
TAG Heuer has been intimately linked to the Formula 1 World Championship since its inception in 1950, providing several teams with mechanical chronometers designed to measure time to 1/10thof a second. The brand has been associated with and supported some of the greatest F1 teams, the greatest drivers, and the most legendary circuits. TAG Heuer was the Official Timekeeper for the Scuderia Ferrari Team from 1971 to 1979, while the legendary driver Ayrton Senna was chosen as the first Ambassador for the Don’t Crack Under Pressure campaign.
In 2015, TAG Heuer first joined forces with Red Bull Racing, with an original partnership both on and off the track. Red Bull Racing’s unorthodox approach to the sport and to entertainment was a perfect fit to the disruptive and innovative spirit of TAG Heuer. Red Bull Racing brings a refreshing and unconventional approach to the world of F1.The team drivers represent some of the youngest driver line-ups on the grid, with the Red Bull Junior Driver programme continuing to develop some of the most exciting talent in F1.
An exciting 2019 season undoubtedly awaits, with a new engine, the renewed commitment of Max Verstappen, and the arrival of Pierre Gasly on the team. TAG Heuer expresses his thanks to Daniel Ricciardo for his engagement during the past three years as part of the Aston Martin Red Bull Racing Team, and wishes him all the best for the future. TAG Heuer is proud and enthusiastic to reaffirm its commitment.