Two luxury iconic brands to collaborate on the creation of extraordinary moments through new, global partnership
4 December 2018, Cannes, France: Aston Martin Lagonda and Waldorf Astoria Hotels & Resorts, Hilton’s (NYSE: HLT) iconic luxury hotel brand, announce a new, four-year, global partnership, bringing two enduring icons of global luxury together to launch a new era of performance and hospitality. The two brands promise a season of unforgettable opportunities, bringing together impressive destinations, exceptional service and the world’s most dynamic and beautiful luxury sports cars.
“Aston Martin Lagonda was a natural choice for a partnership of this magnitude,” said Dino Michael, global head, Waldorf Astoria Hotels & Resorts, Hilton.“At Waldorf Astoria, experience and service are at the core of everything we do, and this partnership offers a rare opportunity for our guests to live unforgettable at our properties around the globe.”
Simon Sproule, Vice President, Chief Marketing Officer & President, Aston Martin Partnerships said: “This partnership opens both brands up to new and exciting opportunities. Aston Martin Lagonda and Waldorf Astoria share a passion for creating beautiful experiences for our customers, rooted in the joy of travel and discovery. Together, we can create memorable journeys that combine the best in global hospitality and driving pleasure.”
From exclusive guest access to Aston Martin’s most recent cars, to bespoke drive and stay packages in some of the most sought-after destinations in the Waldorf Astoria portfolio, the collaboration combines the exceptionalstandardsof sophistication and service that are at the heart of both brands. For example, the combination of Waldorf Astoria’s legendary service with Aston Martin Lagonda’s access to the world of iconic motorsport will bring a luxurious new angle to automotive events and activities.