Doha Marketing Services Company W.L.L (DOMASCO), the exclusive distributor for Volvo Cars in Qatar, announced a new partnership with TriClub Doha, a triathlon club, registered under Qatar Financial Center, to promote a healthy lifestyle by supporting the current season.
As per the agreement, DOMASCO will provide a new Volvo XC60 to TriClub Doha from September 2018 until May 2019. TriClub Doha will use an XC60 accessorized with bicycle racks, throughout the 2018/19 season for all their events. DOMASCO will also display its full range of Volvos at several TriClub events throughout the season.
Faisal Sharif, Managing Director of DOMASCO, said: “We are keen to support the initiatives and activities that aim at enhancing the wellbeing of communities and promote a healthy lifestyle in Qatar. We are confident that through this partnership we will be able to connect better with a key Volvo demographic and target potential customers.”
Hatem Elsafty, Senior Executive TriDoha LLC(G), said “We are very happy to have Volvo’s support in our goal to build an active and healthier community. We aim to build the importance of fitness to larger masses in a supportive and safe environment. Volvo XC60 accessorized with bicycle racks makes our group trainings safer for all triathletes and enables smooth transportation of all equipment to our events.”
Triclub was founded in 2012 with a mission to provide a network of information, support services, training, racing and social activities in a friendly and supportive environment for all ages and abilities. The club membership ranges from complete beginners to world-class triathletes.