|˃ Automobili Pininfarina releases PF0 concept photograph following positive feedback relating to design purity and performance aerodynamics
˃ Four days of Pebble Beach private viewings produce strong demand for limited PF0 allocation and significant interest from leading US luxury car retailers
˃ Automobili Pininfarina’s luxury electric production hypercar to return to Monterey Car Week in 2019 after successful six weeks of US launch activity
˃ Emotive short films released during Monterey Car Week shed light on past inspirations and future design aspirations for the new car brand
Automobili Pininfarina has released the first official image of the PF0 electric hypercar concept model following a positive programme of private viewings in Pebble Beach during the Monterey Car Week in California, August 23rdto 26th. The management team at Automobili Pininfarina now returns to their German and Italian headquarters to plan the PF0 concept model’s European and Middle East private preview events.
Automobili Pininfarina CEO, Michael Perschke and Design Director, Luca Borgogno arrived in New York in mid-July to begin a six-week US launch programme to present the PF0 and Automobili Pininfarina’s long-term business plans to luxury car retailers and first customers. The US launch activity culminated last weekend in a successful introduction of the PF0 concept model to invited guests in Pebble Beach – vital for the new car brand as the US will be its strongest market given the demand for electric cars, performance cars and, historically, Pininfarina-styled cars.
Prospective clients of the limited-run hypercar will be the ultimate judges of the PF0 design, and four days of private viewings hosted by Perschke and Borgogno have left the new team encouraged and excited by initial feedback. The overwhelming response highlighted how successfully the PF0 balances overall design purity and elegance with innovative functional treatment of aerodynamic surfaces and structures.
Michael Perschke, Automobili Pininfarina CEO, said: “For a new car company, this US launch programme was hugely challenging, exciting and ultimately rewarding. Our guests in Pebble Beach were classic and performance car aficionados and judged that the PF0 design delivered the right balance of beauty and functional performance visuals. They came to see classic Pininfarina and weren’t disappointed.