Lincoln Continental, MKC, Take Top Segment Honours In 2018 J.D. Power’s Initial Quality Study

> New technology boosts Lincoln’s ranking among premium brands, with praise for its SYNC 3 infotainment and connectivity systems

– The Lincoln Motor Company improved to a third-place ranking in luxury automotive brands in the 2018 J.D. Power Initial Quality Study, with both the Lincoln Continental and the Lincoln MKC ranking highest in their respective segments.

The annual J.D. Power U.S. Initial Quality Study – now in its 32nd year – measures vehicle quality by analysing problems reported by owners in the first 90 days of ownership, with a lower score reflecting higher quality.

Lincoln’s quality scores were boosted by its significant improvement in technology, with its vehicles earning better than average numbers for its SYNC 3 infotainment and connectivity systems.

Overall, the brand improved to a third-place ranking among all premium brands, with 83 problems per 100 vehicles, down from 92 in 2017.

“Lincoln has been focused on enhancing vehicle connectivity for clients,” said Scott Tobin, director of product development, Lincoln Motor Company. “These scores show we’re moving in the right direction as we work to deliver an outstanding ownership experience.”

With continuous improvements by both the Ford and Lincoln brands, Ford Motor Company retained its second-place ranking among all automakers in this year’s study. Overall, the company has nine vehicles in the top three of their respective segments

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