BENTLEY CELEBRATES SEWING MACHINE DAY WITH COMBINATION OF TRADITIONAL SKILLS AND THE LATEST TECHNOLOGY

• Bentley’s sewing team pass traditional skills down through generations

• New Continental GT brings classic embroidery up to date

• ‘Diamond-in-Diamond’ design takes seven hours; 300,000 stitches

• At least 2.8 km of thread used in every Continental GT’s interior

• Bespoke embroidery designs take days and hundreds of thousands of stitches to produce​

Bentley is celebrating Sewing Machine Day by shining a light on the people and technology behind its world-class, industry leading stitching and embroidery.

The 120-strong dedicated sewing team in Crewe, England, are highly experienced artisans – some having as much as 40 years’

experience to their credit. As is Bentley tradition, the longer-serving members of the team are charged with passing on their knowledge and experience to the apprentices.

For Bentley, the humble sewing machine has always played an integral part in the brand’s near-100-year story. The hand-crafted interiors synonymous with the luxury British marque have – since 1919 – been created thanks in part to these machines and, of course, the craftspeople who operate them.