Nasser Bin Khaled Automobiles hosts Mercedes-Benz customer orientation training to over 165 staff


Nasser Bin Khaled Automobiles, the Authorized General Distributor of Mercedes-Benz in Qatar, has recently hosted ‘Our Passion – Best Customer Experience’ programme in Doha, allowing 165 staff and managers to have a dedicated, special training on the excellence of customer service.

This internal platform invests in ‘Customer Orientation’ training for all customer-facing employees. ‘Our Passion’ programme is part of a broader company objective to provide the best customer and employee experience in the region to ensure that it maintains its position as the market leader.

The aim of the programme was to engage and motivate employees as they play an equal role to the premier products themselves, in the brand’s success. Participants were engaged with the growth objectives of the business and were shown the importance of company performance in parallel to customer satisfaction.

Sheikh Faleh Bin Nawaf Al Thani, Operations Director- Auto, NBK Holding said: “Nasser Bin Khaled Automobiles and Mercedes-Benz give customers’ the utmost priority at all times. ‘Our Passion’ programme reflects the brand principles and values as we continue to strive towards improving operational processes, customer handling skills and communication. The moment customers step into our showroom, they feel the difference in the level of care and service. This is also enhanced in the aftersales stage, where we save no effort to respond to the customers’ enquiries and questions, providing them the best possible experience.”

Sheikh Faleh Bin Nawaf Al Thani continued; “Driving excellence is what we seek to accomplish, to meet our motto “The Best or Nothing.” Excellence has no limits and we will continue to invest in our staff to exceed our clients’ expectations.”

Taking place over four days, the training included all sales, after-sales and support members who have direct interaction with customers. The intensive training guided participants on the basic principles of the new Mercedes-Benz strategy, and how to apply Mercedes-Benz principles to accomplish the best results, reflecting the brand identity of excellence and satisfaction. The training included an analysis of the status of customer service experience and how to take it into the next level. It is based on actual staff experience with customers to reflect the real needs of every market, in line with Mercedes-Benz global sales strategy.

Nasser Bin Khaled Automobiles Nasser Bin Khaled Automobiles has built its success by establishing solid, longstanding relationships with its customers, and by offering a wide range of quality products. As a brand name, Nasser Bin Khaled Automobiles is deeply associated with a history of premium quality service and market leadership. Established in 1957, Nasser Bin Khaled Automobiles is Qatar’s exclusive distributor of three of the world’s most respected, iconic brands: Mercedes-Maybach, Mercedes-Benz and Mercedes-AMG.

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